Core Tasks by Four Strategies 1Most Korean "Local Tourism Hub City"
01MOU signed with large travel agencies in non-capital areas (Gangwon, Chungcheong, Gyeongnam, Jeonnam, etc.)
he proliferation of revitalization of local travel agencies (Gangwon, Chungcheong, Gyeongnam, Jeonnam, etc.) and domestic tourism
Operation of annual Daegu-Gyeongbuk Theme Travel Products
02Implementing a ‘Festival Poomahsi (exchange of labor)’ with citizens
Actively cooperating with the National Town Association, development of a movement of getting-to-know-your-home-town-first and vacation products of finding-your-hometown(root)
03Humanities-Korea Healing Concert held throughout the year
Linking regional identity that contains humanities values to travel trends
Music (100 Pianos, Old Music), Art (Daegu Art Museum, Solger, Sian Art Museum), Humanities Concert, etc.
04Daegu-Gyeongbuk cultural heritage recognized by the world
4 Gyeongbuk out of 12 UNESCO World Heritage Sites and 5 Seowons in Daegu-Gyeongbuk out of 9 recently listed Seowons
Linking attractions nearby with World Heritage Sites and commercializing exploration tours (Dodongseowon + Goryeong Daegaya)
Core Tasks by Four Strategies 2"International Tourist City" Opened to the World
01Focusing on marketing capabilities to attract overseas markets
Tourism marketing centered on overseas direct flights
Daegu-Gyeongbuk product sales through OTA
02Finding cooperation products linked to other cities and provinces beyond the own region and presenting a win-win model
03Operation of representative productions of 2020 Daegu-Gyeongbuk Tourism Year
Combined with a festival theme by season, year-round promotion, marketing intensive support Spring: Cherry Blossoms, Korean Rosebay / Summer: Pool Festival, Chimac (chicken and beer) / Fall: Mask Dance, Opera / Winter: Starlight, Santa
Core Tasks by Four Strategies 3"Tourism Economic City" that offers jobs
01Promotion of special support programs for the growth of the local tourism industry
Operation of tourism products that match local travel agency and overseas private organization (art, sports group, etc.)
02Strengthening the development of small scale tourist information business for one person
Encouraging the establishment of tourism information businesses, including tourist interpreter guides, cultural tourism commentators, and young seonbi (scholar) commentators.
03Hosting large-scale tourism events for 2020 Daegu-Gyeongbuk Tourism Year Boom-up
Korea Tourism Association, National Tourist Convention
04Discovery of tourism startups by supporting youth tourism startups
Encouraging entrepreneurship by fostering youth tourism HERO and fostering young Seonbi (scholar) commentators
Core Tasks by Four Strategies 4Sustainable "Tourism-Friendly City"
01Operation of Daegu-Gyeongbuk Hanaro Tour Pass pilot project
One-stop integrated ticket for transportation, sightseeing attractions, accommodations, and food
Operating Daegu + suburbs tour area first, Seonbi (scholar) story tour card
02Budget tour to Daegu-Gyeongbuk by public transport
Development of transportation-oriented tourism courses and production of tourism traffic booklets
03Establishment of Daegu-Gyeongbuk dedicated guide support system
Operation of the academy with dedicated guides for multicultural families and women with career breaks
042020 Daegu-Gyeongbuk Tourism Year with residents of city and province
Opening ‘Daegu-Gyeongbuk Tourism Academy’ for residents of city and province
kindness campaign of the tourism industry for residents of city and province, promotion of broadcasting relay
