Strategies & Core Values

  • Visit Daegu-Gyeongbuk Year
  • Major projects
  • Strategies & Core Values

Core Tasks by Four Strategies 1Most Korean
"Local Tourism Hub City"

01MOU signed with large travel agencies in non-capital areas
(Gangwon, Chungcheong, Gyeongnam, Jeonnam, etc.)

  • he proliferation of revitalization of local travel agencies (Gangwon, Chungcheong, Gyeongnam, Jeonnam, etc.) and domestic tourism
  • Operation of annual Daegu-Gyeongbuk Theme Travel Products

02Implementing a ‘Festival Poomahsi (exchange of labor)’ with citizens

  • Actively cooperating with the National Town Association, development of a movement of getting-to-know-your-home-town-first and vacation products of finding-your-hometown(root)

03Humanities-Korea Healing Concert held throughout the year

  • Linking regional identity that contains humanities values to travel trends
  • Music (100 Pianos, Old Music), Art (Daegu Art Museum, Solger, Sian Art Museum), Humanities Concert, etc.

04Daegu-Gyeongbuk cultural heritage recognized by the world

  • 4 Gyeongbuk out of 12 UNESCO World Heritage Sites and 5 Seowons in Daegu-Gyeongbuk out of 9 recently listed Seowons
  • Linking attractions nearby with World Heritage Sites and commercializing exploration tours (Dodongseowon + Goryeong Daegaya)

Core Tasks by Four Strategies 2"International Tourist City"
Opened to the World

01Focusing on marketing capabilities to attract overseas markets

  • Tourism marketing centered on overseas direct flights
  • Daegu-Gyeongbuk product sales through OTA

02Finding cooperation products linked to other cities and provinces beyond the own region and presenting a win-win model

  • Representative winter products (High1 + Palgongsan Snowflake + Bonghwasan Santa Village)

03Operation of representative productions of 2020 Daegu-Gyeongbuk Tourism Year

  • Combined with a festival theme by season, year-round promotion, marketing intensive support
    Spring: Cherry Blossoms, Korean Rosebay / Summer: Pool Festival, Chimac (chicken and beer) / Fall: Mask Dance, Opera / Winter: Starlight, Santa

Core Tasks by Four Strategies 3"Tourism Economic City"
that offers jobs

01Promotion of special support programs for the growth of the local tourism industry

  • Operation of tourism products that match local travel agency and overseas private organization (art, sports group, etc.)

02Strengthening the development of small scale tourist information business for one person

  • Encouraging the establishment of tourism information businesses, including tourist interpreter guides, cultural tourism commentators, and young seonbi (scholar) commentators.

03Hosting large-scale tourism events for 2020 Daegu-Gyeongbuk Tourism Year Boom-up

  • Korea Tourism Association, National Tourist Convention

04Discovery of tourism startups by supporting youth tourism startups

  • Encouraging entrepreneurship by fostering youth tourism HERO and fostering young Seonbi (scholar) commentators

Core Tasks by Four Strategies 4Sustainable
"Tourism-Friendly City"

01Operation of Daegu-Gyeongbuk Hanaro Tour Pass pilot project

  • One-stop integrated ticket for transportation, sightseeing attractions, accommodations, and food
  • Operating Daegu + suburbs tour area first, Seonbi (scholar) story tour card

02Budget tour to Daegu-Gyeongbuk by public transport

  • Development of transportation-oriented tourism courses and production of tourism traffic booklets

03Establishment of Daegu-Gyeongbuk dedicated guide support system

  • Operation of the academy with dedicated guides for multicultural families and women with career breaks

042020 Daegu-Gyeongbuk Tourism Year with residents of city and province

  • Opening ‘Daegu-Gyeongbuk Tourism Academy’ for residents of city and province
  • kindness campaign of the tourism industry for residents of city and province, promotion of broadcasting relay