Business Performance in 2019

  • Visit Daegu-Gyeongbuk Year
  • Major projects
  • Business Performance in 2019

Business Performance

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Creating synergy through Daegu-Gyeongbuk win-win cooperation tourism

  • A brief session of 2020 Daegu-Gyeongbuk Tourism Year (Feb 28, 2019)
  • Conclusion of 2020 Daegu-Gyeongbuk business agreement (Ulleungdo)
  • Development of symbol system (emblem, slogan, poster, etc.)
  • Daegu-Gyeongbuk Civil/Government/Academic Tourism Promotion Council (23 persons), ambassador of public relations (domestic 3 persons, overseas 2 persons) appointed (Apr. 19, 2019)
  • Declaration ceremony of the 2020 Daegu-Gyeongbuk Tourism Year, 2019 Daegu-Gyeongbuk Tour Festa (special tourism exhibition) held (Jun. 7, 2019)
  • Operation of mobile pass for Daegu-Gyeongbuk Tourism Year
    - Development of Seonbi (Scholar) Story tour card model and promotion marketing
    - Production and distribution of tour card, content production and course development
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Development of appealing tourism contents with competitiveness

  • Development and promotion tourism courses linked to Daegu-Gyeongbuk representative tourism contents for every four seasons that target Southeast Asia
  • Contest and selection of experience-type tourism products linked to Daegu-Gyeongbuk per overseas market (14 products / China, Taiwan, Japan)
  • Development and promotion of tourism products linked with wind lanterns and Chimac (chicken and beer) festival (2,550 visitors to be induced)
  • Sales call of Busan and Gwangju travel agencies (Sep. 2019)
  • Thai’s local family tour to Daegu-Gyeongbuk
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Tourism promotion marketing to create high induction

  • South-East Asia’s Daegu-Gyeongbuk Joint Public Relations Seminar (May 20-24, 2019), MOU signed, events linked to airlines
  • Daegu-Gyeongbuk jointly attracts Chinese special-purpose tourist groups (math tour group)
  • Opening ceremony of Gyeongsangbuk-do PR Office in Kobe, Japan, and Daegu-Gyeongbuk cooperation marketing (Jun. 14, 2019)
  • Overseas correspondents in connection with the ‘Declaration Ceremony of 2020 Daegu-Gyeongbuk Tourism Year’
  • Promotion of ‘Daegu-Gyeongbuk Tourism Year’ linked to tourism exchange business cooperation in Shanghai, China
  • Promoted by Tomorrow Supporters (43 persons), Daegu Tourism Social Media Journalists (20 persons)
  • Daegu-Gyeongbuk tourism promotion video aired on ‘Star K’, K-wave broadcasting channel in Thailand
  • Tourism promotion hall liked to festivals

Creating a tourist-friendly environment for everyone

Improvement of tourist information system for the convenience of tourists

  • Establishment of wi-fi service zones
  • Signboard installation and repair/maintenance support
  • Moving tourist information center

Improvement of the service quality of accommodation

  • Strengthening the guide features of tourism accommodation
  • Hosting business presentations and meetings for the Korea Quality Certification System
  • Support of multi-language specification for tourism accommodation
  • Tourism accommodation consulting business

Promotion of shopping activities by improving shopping convenience

  • Establishment of post-tax-exemption environmental service
  • Selection of friendly travel stores and marks on the storefront
  • Expansion of mobile payment system such as Alipay
  • Discovery and expansion of foreign online discount coupon companies

Establishment of environmental conditions in tourist restaurants by providing a pleasant F&B environment

  • Pictograms of menus such as food photos, food descriptions, and ingredients for foreigners
  • Expanding business of designated restaurants especially for foreigners

mprovement of travelers' access by strengthening the regional connection and tourism

  • Diagnosis analysis of preparation to receive at base facilities in the traffic gateway and improvement of acceptance environment
  • Improvement of foreign language information signs in the traffic gateway
  • Production of tourist brochures linked with public transportation attractions

Creation of an advanced tourism culture by inspiring a general citizen's hospitality

  • Outdoor festival. Citizen participation event to deliver messages of hospitality practice
  • Establishment and operation of global tourism supporters (30 persons, 14 nationalities)

Fostering youth tourism startups

  • Contest and support of Daegu tourism startup fosterage
  • Education and consultation of youth tourism entrepreneurship and commercialization support