BI introduction

  • Visit Daegu-Gyeongbuk Year
  • BI introduction

Emblem

[ Story Concept ]

Designed through collaboration of 'Daegu' and 'Gyeongbuk' modernity (yellow) x tradition (blue), city (orange) x nature (green).
We expect it to unite the tourism resources of Daegu and Gyeongbuk for a synergy effect.

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Slogan

[ Story Concept ]

We used the familiar Gyeongbuk dialect 'Oso!' as a contraction of the phrase 'Yeogi-ro oso (Visit here)!' to express the meaning 'Visit here to enjoy Daegu and Gyeongbuk'. In English it sounds like 'Oh!, So', which is an expression of positive admiration that means "very, much', containing the meaning 'Daegu and Gyeongbuk, where the first visit will ensure your amazement'.

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